Maximilian’s Gold Rush Emporium is an independently owned bookstore and gift shop in the heart of historic Dawson City. Widely known for its excellent selection of local books, magazines, souvenirs, t-shirts and gifts, Maximilian’s also boasts the largest selection of lapel pins and postcards in town! Whether you’re looking for a special memento to remember your time up North, or a unique Yukon-themed gift for family or friends, no trip to Dawson City is complete without a stop into this charming little store.